I haven't launched my product yet. Why should I be doing market research NOW?
- Date added:
- Sunday, 17 January 2010
- Last revised:
- Saturday, 20 February 2010
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Answer
This answer may surprise you. The best time to do market research is before your idea hits the drawing board. Knowing your audience and the solutions they are looking for
- reduces engineering time and investment,
- speeds market penetration, and
- drives the sales effort.
The bottom line: fewer dollars in, faster dollars back. Visit our "Market Research Page" and download the article by our guest contributor, Ralph Grabowski, to learn more.
