Struggling with Social Media and trying to figure out how it fits into your sales and marketing mix?  This new microscopy and spectroscopy market report from The MIP has the aswers.

The first ever User Study in Social media specifically targeting microscopy & spectroscopy market is now available.  With invaluable insight from 870 practitioners, we finally have a true picture about how FaceBook, Twitter, LinkedIn, YouTube and our own listservers are used by the microscopy & spectroscopy industry.  

The impact for your Fall Sales program can be profound.  
* EMPOWER your website... the study gives hard answers as to what your customers expect to see there
* STREAMLINE & CREATE HIGH IMPACT in your demo, sales, and service processes... the study will tell you just what your customer would love to see on line and what they need to have delivered in person
* SAVE TIME & MANPOWER... do you need both a FaceBook page and a website?  Your customers don't think so ... and here's why.

Truly the "voice of your customer,"  this microscopy & spectroscopy market research report contains over 100 pages of data, clearly segmented into unique chapters by title, discipline, type of lab and work.  And, to really help you zero in on your specific audience, for the first time on any MIP study, a fifth chapter which takes a look a the whole survey by type of instrument used! 

In addition to the data, there is also a detailed written analysis, putting a quarter of a century of expertise to work for you to review the details and highlight opportunities for you.

New choice of ordering options
Order just a question, just a chapter, just the numeric data, or the full report.  See the Prospectus below for details.

For further information, click here:
Prospectus
Sample Data
How to read
Survey Used
Executive vs. Full Service Reporting [a narrated PowerPoint]
Microscopy Today Article (July 2010) - Contains an overview of the study, key charts


For an order form or other questions, call or email The MIP's Chief Strategic Consultant, Barbara Foster, at (972)924-5310  or This e-mail address is being protected from spambots. You need JavaScript enabled to view it