Thursday, February 23, 2012
   
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Need to build sales? Our Sales 2.0 specialists can help you to become a high growth company by identifying the right folks and keeping in front of them, unearthing your clients' footprints, and organizing, managing and tracking your sales data. Got a Rainmaker on your sales team?  Our staff can analyze what is best about your current program then show you how to build on it.  No sales team yet? We can fill that gap, too

Building a new business? We've helped dozens of companies smooth the road to market. What do you need?  Help preparing for due diligence? Business structuring?  A helping hand establishing service, support, and compliance?  Or an independent, unbiased view on post-acquisition processes and procedures to meld diverse groups and maximize your investment?

Where's your REAL market? Is it really the whole $2.3B microscopy market... or one of the sub-sectors like light, confocal, AFM, electron microscopy, surface profiling, sample preparation, digital imaging, or the new "hybrid" market?  And what are the real size and shape of that market?  How are products distributed? How long is the sale cycle? Who makes the buying decisions? Could other competitors blind-side you.. or worse yet, other technologies?

The MIP can tell you exactly where your technology will play best...

Power Tune-up ... It's a No Brainer

Power Tune-Up -ist2_9641387-speedometer


It's time for a POWER TUNE UP!  Accelerate revenue for 2011

 It's a no brainer!  Use our 50+ years of highly successful business development to boost your 2011 go-to-market program.

Your part:
a. 20 minute phone interview to fill us in on your ads, editorial, sales, and tradeshow programs, etc.
b. 5 minutes to pack up and send us a copy of your Physical collateral (brochures) [check to see if graphically consistent] and, if possible, a picture of your booth

Our part: 6 Sector Power Tune-Up
Web – your most important sales tool
We'll check and tune-up each element to make this critical component work at peak performance:
1) Structure and Strategy
2) Orientation (technical vs application)
3) Accessibility
4) Content (using new data from our Social Media 2010 study)
5) SEO
Tradeshows – are you getting the best bang for your buck? (Jan – June 2011)
1) Free or low cost opportunities to drive customers to your booth, saving you money and generating more leads with greater quality
2) Tips and tricks to get your customers to really engage with your staff
Collateral –Your face to the customer
1) Are your materials presenting YOUR company?
2) Does your collateral "walk in your customer's shoes?"
3) Where can you expand your presence without a huge investment in time or money?
Ads/editorial (Jan – June 2011)
1) Where are you wasting money or losing leveraging opportunities?
2) Where can you save time and money by re-purposing other material into high-impact articles?
3) What are the "rules of the road" for publishing to get you accepted in prime locations?
Sales Support - Your "feet on the street"
1) Are your sales folks the last people to know when something's new?
2) Optimizing the sales process... work smarter not harder
3) Get a boost with productivity tools
Lead Generation - the engine that fills your sales funnel
1) What's your plan for staying in front of your customer?
2) How to double your sales in 1 year

Deliverable: A detailed report chock-a-block full of hard-core action items to get your revenue engine roaring.

Price: $4500 
Special end of season discount: Book by October 15 for delivery by Nov 23rd and pay only $3825 (a 15% discount)

Terms:
a. Payment due on initiation of contract
b. Report will be delivered within 1 week of receiving your collateral
 
Contract: Download, complete and email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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