Who's the 800 lb Gorilla in Social Media... and how is he getting to YOUR customers?  The MIP has the answers.  This newly released article from the July 2010 issue of Microscopy Today summarizes the findings of our recent market research.  As with so many strategic issues, our industry sees and uses Social Media differently than the public at large.  Read more about the impact on what should be on your website, how to use Social Media to maximize demos, ordering, and service, and where best to spend your time and corporate resources on various Social Media venues.  Also, visit our HOT SPOT to learn more about Study and how to access the details.