Monday, February 06, 2012
   
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Need to build sales? Our Sales 2.0 specialists can help you to become a high growth company by identifying the right folks and keeping in front of them, unearthing your clients' footprints, and organizing, managing and tracking your sales data. Got a Rainmaker on your sales team?  Our staff can analyze what is best about your current program then show you how to build on it.  No sales team yet? We can fill that gap, too
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Building a new business? We've helped dozens of companies smooth the road to market. What do you need?  Help preparing for due diligence? Business structuring?  A helping hand establishing service, support, and compliance?  Or an independent, unbiased view on post-acquisition processes and procedures to meld diverse groups and maximize your investment?

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Where's your REAL market? Is it really the whole $2.3B microscopy market... or one of the sub-sectors like light, confocal, AFM, electron microscopy, surface profiling, sample preparation, digital imaging, or the new "hybrid" market?  And what are the real size and shape of that market?  How are products distributed? How long is the sale cycle? Who makes the buying decisions? Could other competitors blind-side you.. or worse yet, other technologies?

The MIP can tell you exactly where your technology will play best...
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Bending the Cost/Time/Competition Curve

Companies involved in commercializing new technology in both microscopy and spectroscopy face three key challenges:
  • Commercialization and going-to-market are outrageously expensive
  • Newtechnology is developing at lightening speed
  • The nature of your customer has changed radically in the past 2-3 years.  More proactive and very web-centric, he/she often seeks out your sales force LAST in the hunt for products and services.  

This presentation discusses these three challenges and outlines a variety of T/MIP services which can bend the curve in your favor. [PDF]

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Market Research Toolkit

  • Jump Start



    Need a Jump Start?

    See the whole lay of the land with our Comprehensive Strategic Assessment...

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  • where's your real market?

    Where's your REAL market?

    What's its size and shape? Are you about to be blind-sided by an emerging technology?...

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  • Will your product SELL? Profitably?

    The answers to these questions should NOT be a matter of wishful thinking ...
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  • market research- NO RED TAPE

    Our process cuts through the red tape

    Get hard data to support engineering, build sales, and propel your business...
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Growing your business Toolkit


  • New to the US?

    Why is the US market SO tough to penetrate?  This map tells the whole story...

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  • marketing headaches


    Got Go-To-Market Headaches?


    Marketing disconnected from sales? Losing leads? Too many details?  We've got the solution.
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  • building sales

    Building & Managing Sales

    Developing a new market? Lost sight of your client's "footprints"? Disorganized sales?...

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  • Business Structure

    Structuring a new venture    ?

    Need business plan help? Expansion, compliance, or post-acquisition streamlining issues?
    Read more...
mme
The Microscopy & Imaging Place, Inc.
7101 Royal Glen Trail, Suite A McKinney TX, 75070
PH: (972)-924-5310 FX: (509)-479-2021  Email: info@the-mip.com