Last Updated on Wednesday, 22 June 2011 11:07
Where are you now?
Start-up? Early Venture? Industry giant hot on the acquisition trail? Well-established veteran but expanding to a new market or trying to re-capture a pre-existing market?
As we mentioned on our HOME page, the microscopy, spectroscopy, and and imaging markets are heterogeneous and high risk, making them challenging and expensive to penetrate. With over 25 years experience in the industry, we've seen companies come and companies go. We've seen dozens of companies invest hundreds of thousands of dollars or more and not gain traction. They've literally thrown money down the drain. Some were overseas companies, new to the
What made the difference between success and failure? Experience in and understanding of the market and its drivers, sound go-to-market strategy, and good planning and implementation. While most high tech companies have a firm grasp on the physics and engineering of their technology, they face a critical gap when it comes strategy, operations, and sales: marketing alignment. The MIP can fill that gap.
... and where do you want to be NEXT year?
Our unique matrix of technical and operations know-how combined with marketing ingenuity and business development expertise offers matchless support to our clients at all stages of business evolution. We can help you get to where you want to be:
Our market research clients have had solid information which reduced risk and either got them to market faster or helped them decide NOT to go to market, saving hundreds of thousands of dollars.
Our new product launch and new business clients typically jumped to #1 or #2 in their market sector within 12-18 months of implementing our strategies and processes, at dramatically reduced risk, greater visibility and credibility, and at lower cost than if they tried to go it alone.
Our new technology commercialization clients found that they made the jump from prototype to real product more rapidly at less cost and without the normal, long trail of problems to clean up.
And our "new business" clients discovered that they were operating from a strong, well-rounded and lower risk foundation and were in business much earlier than expected.
We've got the Strategy & Tools to help
- Market research with a difference
- Business structuring
- Business plan construction
Due Diligence - New technology commercialization and compliance
- Service and Support structure and processes
- Post-acquisition processes and procedures to maximize your investment
- Rapid, headache free go-to-market programs
- New market/market recapture SWAT Teams
- Web architecture, strategy, content and analytics
We G R O W businesses!
That's our reputation. We've "grown up" in this industry and we have "grown" this industry...
As practicing microscopists and spectroscopists, we understand your clients. We've worked alongside them at the microscopy and chemistry bench and with imaging technology and can use that experience to help YOUR technology and company grow.
As strategic planners having built departments, divisions, and companies on a shoe string, we understand how important every penny is to you and, in today's age of accountability, the importance of metrics that measure progress and success in both sales and marketing. We can use that experience to propel your company to the next step in its growth.
Our track record speaks for itself. Visit our Success Stories to learn more. Then email us or give us a call at (972)924-5310. Let's discuss where you want to go. The first call is FREE. We'll suggest directions and next-steps to fit your budget and get you on a stronger path to growth.
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