Where are your lost sales going?  
In the past, leads were traditionally generated in one of three ways:
a. Tradeshows
b. Ads and editorial content
c. Cold calls, generated as a salesperson developed his/her territory

Once Sales received the lead, it was categorized in some form as to whether or not it was likely to turn into a sale.  The likely leads were then followed up with a phone call or email.  All too often, there was no response.  The result:Frustration!

Interestingly, behind the scenes, that same potential customer might have been responding:
> visiting your website, 
> downloading a white paper,  
> investigating a product.  

Until now those silent footsteps were hdden.  Without that information, Sales was stopped dead.  As a matter of fact, in today’s pro-active, customer-driven environment, your sales staff could be the LAST step in your customer’s journey to buy!  These are the very customers that drop off the radar.

Become a
      High Growth Company
1.  Target the right folks!
What's the profile of your ideal audience? The MIP can help with actionable market research as well as targeted new-market development.

2.  Unearth your clients' footprints
The MIP's Sales 2.0 program can help you to set up non-intrusive tracking so that your sales force can see those hidden responses and provide the potential customer with the next level of information that will help close the sale.  And we are expert at helping align our client's sales and marketing departments to create easy-to-implement, easy-to-manage response programs that have doubled or quadrupled sales within 18 months.

3.  Keep in front of those targets!
Are you providing the right tools for your sales force to EASILY keep in touch with your potential customers?  Are your sales and marketing departments working hand-in-glove to provide the right information to your prospective client, at the right time?  If not, The MIP can help.

4. Organize, Manage, & Track
The MIP's Sales 2.0 guru can help you to set up a Contact Management protocol that will fit comfortably into your company, train your staff, then show you how to measure effectiveness so that the whole process becomes more productive.

5.   Identify your sales "Rainmakers"... and make new Rainmakers
The MIP's veteran sales development staff can analyze what is best about your current sales program then how to build on it, clean up the ragged edges, and sharpen the process to make Sales more productive.  Don't have a sales staff in place yet?  We can fill that gap then, as revenues grow, help you to hire and train the right people to take over.