Monday, February 06, 2012
   
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We've tried market research before and it just didn't work out. Why is The MIP so much more successful?

Answer

Since 1991, MME and now T/MIP have conducted research to define markets and technologies, set pricing, and identify applications uniquely in microscopy and related imaging technologies.  Unlike any other market research or strategic consulting group, we are active in the industry--every day. As practicing microscopists ourselves, we bring you an insiders' perspective on the end users' issues. As strategic consultants, we have successfully commercialized and launched a number of new companies and technologies, specifically in this industry.  We know how market research is going to be used.

And since microscopy and imaging are used in everything that touches your life, our research has taken us from conventional niches such as biomedical, materials science, and semiconductors to the cutting edge sectors of biotech and nanotech.  We know the right place and the right way to do reach your prospective audience.

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